In the modern times, starting your business from scratch is not difficult, and once you have developed a compelling brand and launched it for the common audience, the biggest hurdle that comes your way (besides ensuring that your business is earning profits on time and within the budget) is to market your brand.
In this digital era, unless you have a lot of cash to splash, an ideal way to start marketing your custom headwear/caps brand is through social media engagement and online marketing. As a matter of fact, more and more people are purchasing products online, so it becomes convenient than trying to reach your designated audience through conventional and retail outlets.
Although the topic about marketing your headwear/caps brand is diverse and needs a series of detailed articles, let us start the conversation in this blog with five smart ideas that you can implement in your marketing and branding strategy straight away.
1. Be creative with your punchline
When launching your brand, the most essential thing that you can do is develop a differentiation factor for your brand by being creative with the marketing punchline that will allow you to mentally and emotionally connect with your designated audience.
For instance, if your custom headwear/caps brand has a strong female following that enjoys traveling, you can think of punchline ideas that rally them on a similar path. This could be the freedom in traveling, or maybe the authority that one gets while traveling around the world.
So to create resonance with your target market, create a punchline with something like “Wear the Power” or “Protect Yourself with Attitude” could make a great punchline that is not only appealing but adds value to your brand.
2. What’s your social media strategy?
Everyone understands the significance of social media in advertising their products. But the challenge comes in not having detailed knowledge about using social media efficiently. The ROI (Return on Investment) of social media is very low – in the short term. Unless you are in the long game, it would suggest that a lot of money and time are wasted on social media.
One of the most exciting ways to approach your social media marketing strategy is to contemplate it as a channel for storytelling. So how can you do that? The answer is simple, but effective.
Create a strong brand story and think of interesting ways to tell that story on your social media platforms. This means that every tweet, post, or share has to merge with your branding story and expresses the personality of your brand in one way or the other.
To create an amusing branding story for your product or brand, you need to design it as a series of expressive ideas.
3. Distribute promotional products during the initial phase of your brand
Promotional products have strong brand visibility and, if executed properly, can result in a wealth of exposure for your brand during the initial stages of your product launch. During this critical phase, the strategy is to gain maximum exposure in the market.
Most of the businesses root for sales and do not think of a wider picture. It should not be taken as a negative approach. Sales are crucial to your business, but during the inauguration of your brand and later onwards, brand exposure should surpass short-term sales.
To offer more to your audience, plan your promotional products wisely. The products could be of your own or other prizes. The most vital thing is that you market your promotional product massively on your website, PR, and other social media channels, etc.
4. Do you have a promotional partner?
It is normal to consider other players in your designated market as competition. However, if you stop for a second and pay close attention, you will come across other businesses that could also be competitive for other partners. For example, if you happen to find a brand that specializes in apparel wear but also offers other products similar to your brand, it would be an exciting opportunity for you to partner with a brand and cross encourage feelings.
The power of having a partnership with other brands in the apparel and fashion industry deserves a detailed blog post of its own. But keeping a close insight about your competitors and actively searching for partnership opportunities can do wonders for your promotional activities and your brand.